NCC ART

Braquar Artisinal Vinegar

INFORMATION
DESIGNER: Lilla Szilvasi
INSTRUCTOR: Sarah Sterner-Hausknecht
COURSE: Package Design
SEMESTER Spring 2024
ACCOLADES: 2025 American Advertising Awards Gold & Judges Choice Winner

Braquar Artisinal Vinegar

Braquar is a line of artisanal vinegars inspired by the cubist artist movement. Georges Braque inspires the name. “Juan” is a Jalapenio White Vinegar representing Juan Gris, “Sonia” is a Strawberry Balsamic Vinegar named after Sonia Delaunay, and “Pablo,” a Michigan Apple Balsamic Vinegar, is Pablo Picasso’s namesake. This design aims to reposition and elevate Braquar’s artisanal balsamic vinegar amongst other brands.

An accompanying outer box transports the vinegar bottle safelyand further represents / elevates the brand — making the “unboxing” an experience.

PROJECT PROMPT

Design labels for an overarching brand that differentiates three different varieties inspired by an art/design movement. An accompanying outer packaging should transport, market, and elevate the product.

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